In this blog post I will talk about some of the most critical areas of Magento’s conversion rate optimization process – Magento’s shopping cart and Magento’s checkout page.
Online store owners often don’t realize how much more money they could earn if they invested just a small amount of time and money into conversion rate optimization. Each store is unique and different, with different products and design, different customer’s demography etc. This means that each online store needs to be fine tuned to achieve optimal number of sales. This fine tuning process is called conversion rate optimization (CRO).