Magento Conversion Rate Optimization – Cart and Checkout

February 11, 2011 in Magento with Comments Off

Magento Conversion Rate Optimization – Cart and Checkout

In this blog post I will talk about some of the most critical areas of Magento’s conversion rate optimization process – Magento’s shopping cart and Magento’s checkout page.

Online store owners often don’t realize how much more money they could earn if they invested just a small amount of time and money into conversion rate optimization. Each store is unique and different, with different products and design, different customer’s demography etc. This means that each online store needs to be fine tuned to achieve optimal number of sales. This fine tuning process is called conversion rate optimization (CRO).

This is a preview of Magento Conversion Rate Optimization – Cart and Checkout. Read the full post (680 words, 4 images, estimated 2:43 mins reading time)

Top 100 Design Blogs

February 11, 2011 in Dev & Design with Comments Off

This is a preview of Top 100 Design Blogs. Read the full post (505 words, 100 images, estimated 2:01 mins reading time)

A step by step guide for setting up a kick ass re-marketing campaign in Google AdWords

February 11, 2011 in Marketing with Comments Off

If you have ever felt a banner is following you around the internet, then there is a good chance it probably is! Thanks to Google, re-marketing is now available to any advertiser and it is proving to be hugely successful. The basic premise is very straight forward; a visitor arrives on your website, you drop a cookie, if they leave without buying from you, your advert is shown to them on other websites based on that cookie.

This is a preview of A step by step guide for setting up a kick ass re-marketing campaign in Google AdWords. Read the full post (1073 words, 12 images, estimated 4:18 mins reading time)

The Universal Truth of Selling on the Web: Simple Wins

February 10, 2011 in Social Media with Comments Off

Choices are great on a menu, but too many choices on your website or landing page or even within your products can cause indecision. Too many choices can lead to confusion, and when you’re in the business of trying to make a sale, confusion is the enemy. What’s the opposite of confusion? The answer is easy. The best way to make things easy? Keep them simple.

This is a preview of The Universal Truth of Selling on the Web: Simple Wins. Read the full post (528 words, 1 image, estimated 2:07 mins reading time)

Working with Visual Weight in Your Designs

February 10, 2011 in Dev & Design with Comments Off

In design, visual weight is the notion that design elements have varied weights; that is, some objects, even on a two-dimensional medium, can appear to be heavier than others. Visual weight is a powerful concept that allows us to create visual hierarchy, symmetry, balance, and harmony in designs. When applied strategically, the concept of visual weight can help us guide the viewer’s attention to the places we want in a design. This article covers the concept of visual weight and the factors that affect it.

This is a preview of Working with Visual Weight in Your Designs. Read the full post (1111 words, 9 images, estimated 4:27 mins reading time)
Page 1 of212»